It’s been a crazy couple of decades for marketing – especially with all the changes to the internet environment.

We went from the wild west of the late 90’s – to performance based direct response in the first decade of the century – to social media, and then to peak data with cookies connecting every piece of data together.

Then a single iPhone update brought it all crashing down.

Today’s guest, Jeff Greenfield, has been working in the space throughout it all – and now he’s helping companies make the most of a post-cookie world.

And – given everything we discussed – the future looks brighter than ever.

Jeff explained how companies connect the dots today – the reason you need to take a much wider lens than what we learned in the performance era – and how advanced technology is able to help companies take control of their brand spend like never before.

It was an exciting conversation. I learned a ton – and hope you do as well.

Links:

LinkedIn: https://www.linkedin.com/in/jeffgreenfield/

Provalytics: https://provalytics.com/